Partnership History
The history of cooperation with our strategic partner Philip Morris International (PMI) began in 2024. The distribution agreement was officially signed on February 23, 2024, marking a significant step forward in bringing PMI’s innovative products to our market.
As part of this exciting collaboration, we successfully launched the revolutionary IQOS product on June 20, 2024, offering a new, smoke-free alternative to adult smokers. On this date we opened our very first IQOS retail stores at Bravo Babek and Bravo Koroghlu. In a short time, the company's retail outlets were also opened in other accessible locations. And finally, on September 13, 2024 the flagship IQOS boutique was opened in the heart of the city. This partnership reflects our commitment to providing cutting-edge products and enhancing customer experiences. We look forward to future milestones as we continue to expand our collaboration with PMI and deliver premium solutions to our valued customers.
About Philip Morris International (PMI)
Philip Morris International (PMI) is a global leader in the tobacco and smoke-free product industry, committed to delivering innovative and reduced-risk alternatives to traditional smoking. With operations in over 180 markets, PMI is at the forefront of the transition towards a smoke-free future, offering high-quality products backed by cutting-edge research and technology.
PMI’s Smoke-Free Vision
PMI is leading the charge in the development of reduced-risk products (RRPs), with the goal of transitioning smokers to scientifically backed alternatives. Through substantial investment in research and development—over $10 billion to date—PMI aims to replace cigarettes with innovative products like IQOS that have the potential to significantly reduce the harm associated with smoking.
Partnering for a Smoke-Free Future
Our collaboration with PMI is about more than distributing products—it’s about being part of a movement towards a smoke-free future. Through our efforts, we are proud to play a role in giving adult smokers access to better alternatives, while supporting PMI’s vision of improving public health globally.