This is not an ordinary collaboration.
Meet the IQOS ILUMA i x Seletti Limited Edition — a bold synthesis of innovation and creativity. Golden details gleaming over deep black surfaces harmoniously blend the pleasure of tobacco with an eye-catching design.
The design moves along the border between the unexpected and the iconic: bold zig-zag patterns featured on both the devices and the accessories reflect a rebellious dynamic, while the packaging — surreally reimagined in the shape of a sardine can — turns it into a collectible object.
It is bold, provocative, and entirely one of a kind.