The race weekend and surrounding events brought together racing excitement, music and entertainment in Baku.
During the race days, we were present in the Fan Zone on Baku Boulevard with IQOS brand zones designed for adult audiences.
Our participation also included Calvin Harris and Katy Perry’s post-race concerts at Crystal Hall, as well as the Boolood and APEX events.
These projects came to life through our team’s careful preparation and close collaboration with our partners. Thank you to all our colleagues and partners who contributed to making them happen.
We’re sharing a selection of highlights from the week.