Partnership History

The history of cooperation with our strategic partnership Philip Morris International (PMI) began in 2024. The distribution agreement was officially signed on February 23rd, marking a significant step forward in bringing PMI’s innovative products to our market.

As part of this exciting collaboration, we successfully launched the revolutionary IQOS product on June 20^th, offering a new, smoke-free alternative to adult smokers. On this date we opened our very first IQOS retail stores at Bravo Babek and Bravo Koroghlu. In a short time, the company's retail outlets were also opened in other accessible locations. And finally, on September 13, the flagship IQOS boutique was opened in the heart of the city. This partnership reflects our commitment to providing cutting-edge products and enhancing customer experiences. We look forward to future milestones as we continue to expand our collaboration with PMI and deliver premium solutions to our valued customers.